Digital Marketing for Independent Garages

More cars simply isn’t the answer. But more of the right cars and right customers is.

Garage Digital Marketing

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28th & 29th November

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Digital marketing course content

This course will help you craft, deliver, monitor and manage your digital marketing communications.

You may fiddle with Facebook, light up LinkedIn, thread with Twitter and issue on Instagram, but are you sending the right messages, explicit and inferred, to the right type of customers? That truly is the question.

Many people are pushed for time running a busy garage, so this course shows you how to plan and manage your digital marketing to derive the best results on a limited ‘time’ budget: We also care about the money budget, so driving the best bank for your buck is covered.

There is an old saying that half of the money spent on marketing is wasted, the problem is you don’t know which half. Pay-per-click and the SEO sharks have driven the ‘wasted’ percentage even higher, particularly for those businesses who don’t have a bit of marketing savvy.

This course is highly beneficial even if you outsource your marketing as we will show you how to get the very best value for money from your budget and to ensure that you get a great return on your investment.

It will enable you to talk marketing with your SEO/Marketing agent to ensure you can issue the correct instructions, run great campaigns and request the right reports and evidence to back ensure what they’re doing actually meets your requirements.

What you'll learn

  • How to drive ‘A class’ customers and high profit jobs to your business

 

  • How not to attract the price conscious, high maintenance customers

 

  • How to craft, deliver, monitor and manage your digital marketing communications.

  • The science behind content creation and how to use your content to garner the action you want from your target audience

 

  • How to accurately use analytical tools to make data based decisions

Drive customers and high profit jobs

Many garages and garage owners are just so busy being a garage that they are unable to work on their business.

Marketing may be little more than just a word to you. It may be backed up with the action of having a website or doing an advert, or spending on sponsorship, you may even ‘drop’ the ‘odd post’ to Facebook (and very odd they’re likely to be).

If you’re like 90% of all garage folk, you’ll be managing your marketing, but probably doing it sub-optimally (or plain old badly).

But so what? The garage is busy, customers keep calling – we don’t need marketing. Many people consider the fact that ‘we don’t advertise, we rely on word of mouth and are busy, busy, busy!’

So, consider this, are you busy, busy, busy with the right sort of customers? Are they great customers bringing profitable business?

More cars simply isn’t the answer. But more of the right sort of cars with the right sort of customers is.

We’ll help you create and execute a marketing plan which supports the objective of attracting the right customer for your business.

This course will show you how to drive delightful customers and high profit jobs to your business (and how not to attract the price conscious, high maintenance ones).

You can find out more about garage digital marketing and the need for a strong online presence for independent garages on the Harmonic Motion podcast with Jim Lang and James Dillon.

Listen to the episode here.

Testimonials

Great course content which will help improve our business.

Nicola Peck

I really enjoyed the fluid nature of the training. Using a current issue for one of the other trainees as a case study was brilliant as well. I feel ready to go back to my garage with ideas for improvement. Of course the burgers were fantastic as always.

Matthew Dunn

Love all courses at Technical Topics

Nathan Beresford

Really great course James with lots of useful tips. I am looking forward to putting into practice what I have learnt.

Nicola Peck

Another fantastic course by James and Tech Topics

Ian Whitmore

Would just like to thank you very much for running this course, It really opened my eyes to what can be done with just a few clicks here and there… Looking forward to the next course.

Neil Collins

Overall the course was fantastic, and covered a lot of content that i otherwise may have struggled to understand. I now feel more confident tackling situations at work that require a level of mechanical understanding.

Bradley Hoult

Outstanding Quality and Value is given throughout! Thank you TTHQ

Luke Yoxall

Iv learned a great deal and also recapped on procedures that Iv possibly let slack a bit. I feel much more confident in a few aspects, predominantly in customer preparation and explanation. Thanks guys! I look forward to using what I have learned and any other courses I can attend. ??

Katie-Mae Taylor

” Thanks James and the team for a great couple of days. As always a very enlightening course by James. You may think you know a subject but as always seems to be the case, you go home looking at things in a very different way. Thanks James and the team for a great couple of days.”

Simon Ward

Great course very informative!

Michael Shaikly

Pleased with the information provided to help me better my skills at work. Looking forward to putting it to practice

Katie-Mae Taylor

Being new to the motor trade the Road to Technical course has helped me to fill in some of the blanks when discussing technical aspects of customer’s repairs. The course content went in to enough detail to be able to expand my knowledge.

Tom Webb