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Digital Marketing For Independent Garage Businesses- Brief Description
Many garages and garage owners are just so busy being a garage, that they are unable to work on their business.
Marketing may be little more than just a word to you. It may be backed up with the action of having a website or doing an advert, or spending on sponsorship, you may even ‘drop’ the ‘odd post’ to Facebook (and very odd they’re likely to be).
If you’re like 90% of all garage folk, you’ll be managing your marketing, but probably doing it sub-optimally (or plain old badly).
But so what? The garage is busy, customers keep calling – we don’t need marketing. Many people consider the fact that ‘we don’t advertise, we rely on word of mouth and are busy, busy, busy!’
So, consider this, are you busy, busy, busy with the right sort of customers? Are they great customers bringing profitable business?
More cars simply isn’t the answer. But more of the right sort of cars with the right sort of customers is.
We’ll help you create and execute a marketing plan which supports the objective of attracting the right customer for your business.
This course will show you how to drive delightful customers and high profit jobs to your business (and how not to attract the price conscious, high maintenance ones).
Course Content
- Digital Marketing 100%
- Marketing Principles 80%
- Marketing Messages 60%
- Social Media 50%
- Marketing Metrics & Reporting 20%
- Getting The Right Customers Through Your Door 20%
- Crafting the perfect message 10%
Feedback From Course Attendees
Love all courses at Technical Topics
Nathan Beresford
Really great course James with lots of useful tips. I am looking forward to putting into practice what I have learnt.
Nicola Peck
Another fantastic course by James and Tech Topics
Ian Whitmore
Would just like to thank you very much for running this course, It really opened my eyes to what can be done with just a few clicks here and there… Looking forward to the next course.
Neil Collins
” Thanks James and the team for a great couple of days. As always a very enlightening course by James. You may think you know a subject but as always seems to be the case, you go home looking at things in a very different way. Thanks James and the team for a great couple of days.”
Simon Ward
Great course very informative!
Michael Shaikly
More Detailed Information
This course will help you craft, deliver, monitor and manage your digital marketing communications.
You may fiddle with Facebook, light up LinkedIn, thread with Twitter and issue on Instagram, but are you sending the right messages, explicit and inferred, to the right type of customers? That truly is the question.
Many people are pushed for time running a busy garage, so this course shows you how to plan and manage your digital marketing to derive the best results on a limited ‘time’ budget: We also care about the money budget, so driving best bank for your buck is covered.
There is an old saying that half of the money spent on marketing is wasted, the problem is you don’t know half. Pay-per-click and the SEO sharks have driven the ‘wasted’ percentage even higher, particularly for those businesses who are don’t have a bit of marketing savvy.
This course is highly beneficial even if you outsource your marketing as we will show you how to get the very best value for money from your budget and to ensure that you get a great return on your investment.
It will enable you to talk marketing with your SEO/Marketing agent to ensure you can issue the correct instructions, run great campaigns and request the right reports and evidence to back ensure what they’re doing actually meets your requirements.